Artificial Intelligence (AI) exploded into the mainstream recently. Everywhere you turn people are talking about ChatGPT and other software that can do everything from customer service to write content for your marketing.
While ChatGPT may be a free (for now) and easy way to write fast content, do you really know how to use it and any avoid some of the potentially damaging impacts on your brand? Just pulling up ChatGPT and typing in a prompt that says “Write an article about …” then cutting and pasting that into your website, emails or social media isn’t enough. As with any technology tool, it’s important to learn how to use AI effectively. Is there time in your day for that? That’s why you need a copywriter who knows ChatGPT Artificial Intelligence (AI).
By hiring a professional copywriter who knows how to write good, strong copy for your brand AND use ChatGPT, you get the best of both worlds. Fast copy and someone who knows how to protect your brand from badly-written copy and revealing company secrets or other pitfalls of using AI.
Here’s how hiring a professional copywriter who knows how to write AND use ChatGPT can save you time and protect your business.
Understanding Artificial Intelligence (AI)
A basic understanding of how AI and language models like ChatGPT work is essential. Knowing that ChatGPT is a large language model trained on vast amounts of text data allows a professional copywriter to grasp its capabilities and limitations.
Prompt Formulation
ChatGPT responds to prompts given to it. A professional copywriter, knowledgeable in using AI, knows how to frame prompts effectively to elicit the desired responses from ChatGPT and other AI tools. Clear and concise prompts can lead to more accurate and relevant answers and better content to pull from.
Content Review and Editing
AI-generated content is not perfect or necessarily well-written. A copywriter proficient in reviewing and editing content should also edit ChatGPT’s responses. This step ensures that the final output is edited and written in a way that meets the required quality standards and aligns with the brand’s guidelines.
Originality
Content generated by AI also isn’t original. If you ever used a plagiarism checker, try running some Ai content through it. You might find that it’s pulling much of it’s content directly from already published content – without quotes or citing the source. It often merely rewords the content so it is not verbatim copying. This practice is known as “spinning.” By putting that in your company’s content, not only are you copying what’s already out there, it could be a liability issue for your business. A professional copywriter will know to always fact check their work and write with originality. For more on this topic, read the article from Economic Times.
Handling Ambiguity
Business owners and marketers should be aware that AI language models might produce ambiguous or unpredictable responses. A professional copywriter can review and edit ChatGPT’s output to create copy that aligns with the brand’s voice and message.
Data Privacy and Security
Awareness of data privacy and security concerns is crucial when using AI models. Whatever information you put into AI becomes part of the data that is used for the tool to learn from. It isn’t necessarily private only to you. You never want to put sensitive, confidential information into a prompt. This is especially important if you’ve signed a non-disclosure agreement. A professional copywriter will be well versed in using AI tools and understands the importance of handling sensitive information appropriately. For more on this topic, read the article from reputable source Mashable.
Avoiding Bias and Offensive Content
AI models can inadvertently produce biased or offensive content based on the data they are trained on. A professional copywriter is your best protection in catching any biased or inappropriate responses from ChatGPT. A good copywriter will be vigilant in identifying and rectifying content generated from AI tools that could be damaging to your brand.
Tone and Style
ChatGPT is designed to facilitate human-like conversations, but that doesn’t mean it’s generating content for how you want to speak to your target audience. Your copywriter should be well-versed in crafting content in the tone and the voice of your brand and following your brand’s style guidelines. They can review and edit content generated by ChatGPT to ensure it’s speaking appropriately on behalf of your brand.
Knowledge of Content Strategy
Using ChatGPT as part of a broader content strategy requires an understanding of where and how AI-generated content can be integrated effectively. A copywriter who is a strategic thinker, knowledgeable of content marketing best practices and your brand’s goals, will know when it is best to use ChatGPT for brainstorming ideas, creating first drafts or creating original content from scratch rather than spending time rewriting bad content from an AI tool.
A/B Testing and Optimization
A/B testing is always beneficial for reaching marketing goals. A professional copywriter can create copy to A/B test to compare AI-generated content with human-written content. This process can provide valuable insights into the effectiveness of ChatGPT for your business and aid in content optimization.
AI Is a Tool Not A Replacement
A copywriter knowledgeable in using AI software can save you time from having to learn it yourself. Remember AI is a tool, not a replacement for human workers with experience and knowledge on how to promote and protect your brand.
You can harness the power of ChatGPT to create compelling, personalized, and engaging content that enhances user experiences and supports the brand’s content strategy, but you still need a professional copywriter to shape the content so it’s original, catch any potentially damaging aspect and edit copy to be in your brands voice and targets your specific audience.
